Everyone posts the wins. This is the machine behind them.
Founders of agencies, practices and firms sit down and break down the real machinery – how they win the work, keep the clients, and run the business behind the scenes.
Every good firm runs on a system nobody sees. The System Behind It is a relaxed conversation with the founders who built one – the backstory, how work really comes in, what keeps clients around, and the quiet operations underneath it all. No pitch, no theatre, just the engine room of a firm that works.
Listen & watch
Stream all episodes on Spotify, YouTube & Amazon Music
Hosted by Reuben Streete
I'm the founder of ReuxAI, where I build the behind-the-scenes systems for agencies and service firms like VSS Maintenance and Sabertooth. I've also provided user testing and product feedback for teams at Epic Games, Canva, and Krea AI.
Now, I'm sitting down with founders to find out how their firms actually run. No theory, just the real, unfiltered machinery that quietly decides whether a business grows – recorded and shared for anyone running a firm of their own.
What we get into
The backstory
The real path from starting out to the first proper client.
Winning work
Where good clients come from, and the systems underneath.
Keeping clients
Retention, delivery, and not leaking your best accounts.
Running the machine
Operations, follow-up and the admin that eats the week.
Growing the team
Hiring without losing what made the firm good.
What they'd change
The honest reflections most founders never say out loud.
Apply to be a guest
Leave your details and I'll review your firm for an upcoming slot.
First wave of guests is being booked now.
- A relaxed 30-minute video call
- Nothing to prepare – just show up and talk
- Full recording + edited clips, sent shortly after we record – yours to keep
What's your name?
What is your email?
Tell us about your role
More about the firm
What is your phone number?
So I can text you the booking link and any changes.
The topic
Got it — thank you.
I'll be in touch personally within a day or two.